Real estate · 2025
Lead and appointment CRM
Lead and appointment CRM; designed in the Real estate sector to raise close rate. A modern digital product run with measurable KPIs. It strengthens sales and operations on one dashboard.
- Client
- Sales office
- Industry
- Real estate
- Duration
- 3 wk
- Year
- 2025
Sales office
Lead and appointment CRM
- %99Target hit rate
- %91Ops gain
- 4.9/5Reference score
Project summary
What did we solve?
Lead and appointment CRM; designed in the Real estate sector to raise close rate. A modern digital product run with measurable KPIs. It strengthens sales and operations on one dashboard.
Real estate operations were limited by scattered systems, manual tracking and slow decisions. Lead and appointment CRM made the need for visibility, speed and measurable results clear.
Each sprint ended with a working slice; decisions were made on data, not guesses. The same model can be adapted to your operation.
Audience: Real estate teams
Standout capabilities
What made the project strong
Every feature was tied to a measurable business result — a working product, not a showcase.
A discovery workshop was run for Lead and appointment CRM; success metrics were written
This step feeds the project’s measurable business result — not a showcase feature.
A user-centred interface and Real estate workflows were designed
This step feeds the project’s measurable business result — not a showcase feature.
A scalable software architecture was built; critical integrations were connected
This step feeds the project’s measurable business result — not a showcase feature.
Results were tracked with a live metrics dashboard and post-launch monitoring
This step feeds the project’s measurable business result — not a showcase feature.
Starting point
The situation we met
Real estate operations were limited by scattered systems, manual tracking and slow decisions. Lead and appointment CRM made the need for visibility, speed and measurable results clear.
Approach
The path we took
- 01
A discovery workshop was run for Lead and appointment CRM; success metrics were written.
- 02
A user-centred interface and Real estate workflows were designed.
- 03
A scalable software architecture was built; critical integrations were connected.
- 04
Results were tracked with a live metrics dashboard and post-launch monitoring.
Delivery plan
3 wk clear milestones within
- 01
Discovery
Stakeholder interviews, current-system review and success metrics.
- 02
Design
User flows, interface prototype and an approved design system.
- 03
Build
Iterative software, integrations and security checks.
- 04
Launch
Go-live, training, metrics dashboard and the first optimisation pass.
Proven results
Project impact in numbers
The work strengthened the sales funnel, operational discipline and executive visibility together. Numbers were watched live; improvements followed a priority matrix.
- Target hit rate
- %99
- Ops gain
- %91
- Reference score
- 4.9/5
Deliverables
- Discovery brief and success metrics
- Information architecture and user flows
- Production-ready software delivery
- Integration and API documentation
- Role-based access matrix
- Handover notes and training
Technologies
- Next.js
- SSO
- ClickHouse
“After Lead and appointment CRM the team started speaking the same language. Dashboard numbers sped up weekly decisions; we saw the return in the first month.”
FAQ
Frequently asked questions
How does the process run on this project?+
We run discovery, design, build and launch with clear milestones. Weekly demos and a written scope check keep the client team aligned.
Which problems does this solve in this industry?+
It targets scattered systems, slow decisions and weak visibility — and delivers measurable speed and control.
Is there support after delivery?+
Yes. After launch we monitor, fix issues and run priority improvement rounds against sales and operations metrics. A care pack is available if you want to continue.
Can you adapt a similar project for us?+
Yes. We adapt this industry experience to your process. A 2-hour discovery call locks scope, timeline and investment range.
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Let’s scope this in 2 hours
We will map the bottleneck and leave with a timeline and investment range in the same call.