Rejareja · 2024
Loyalty and points management system
A scalable platform that gathers membership, points, coupons and personalised offers in one loyalty engine.
- Mteja
- Cosmetics retail brand
- Tasnia
- Rejareja
- Muda
- wiki 3
- Mwaka
- 2024
Cosmetics retail brand
Loyalty and points management system
- %96Ufanisi gain
- 3.5xUkuaji impact
- %100Uwasilishaji quality
Muhtasari wa mradi
Tulitatua nini?
A scalable platform that gathers membership, points, coupons and personalised offers in one loyalty engine.
The loyalty programme was fragmented; customers did not know where their points applied.
Kila mbiongozi iliisha na kipande kinachofanya kazi; maamuzi yalifanywa kwa data, si makisio. Muundo huu unaweza kubadilishwa kwa uendeshaji wako.
Hadhira: Rejareja timu
Uwezo unaojitokeza
Kilichofanya mradi kuwa thabiti
Kila kipengele kilifungwa na tokeo la biashara linalopimika — bidhaa inayofanya kazi, si maonyesho.
A single points wallet and rule engine were set up
Hatua hii inalisha tokeo la biashara linalopimika la mradi — si kipengele cha maonyesho.
A personalised offer engine was added
Hatua hii inalisha tokeo la biashara linalopimika la mradi — si kipengele cha maonyesho.
Simu and web experiences were aligned
Hatua hii inalisha tokeo la biashara linalopimika la mradi — si kipengele cha maonyesho.
A lifetime-value (LTV) dashboard was delivered
Hatua hii inalisha tokeo la biashara linalopimika la mradi — si kipengele cha maonyesho.
Hatua ya kuanzia
Hali tuliyokutana nayo
The loyalty programme was fragmented; customers did not know where their points applied.
Mbinu
Njia tuliyochukua
- 01
A single points wallet and rule engine were set up.
- 02
A personalised offer engine was added.
- 03
Simu and web experiences were aligned.
- 04
A lifetime-value (LTV) dashboard was delivered.
Mpango wa uwasilishaji
wiki 3 hatua wazi ndani ya
- 01
Ugunduzi
Mahojiano ya wadau, ukaguzi wa mfumo wa sasa na vipimo vya mafanikio.
- 02
Ubunifu
Mitiririko ya mtumiaji, mfano wa kiolesura na mfumo wa ubunifu ulioidhinishwa.
- 03
Ujenzi
Programu ya kurudia, muunganisho na ukaguzi wa usalama.
- 04
Uzinduzi
Go-live, mafunzo, dashibodi ya vipimo na mzunguko wa kwanza wa uboreshaji.
Matokeo yaliyothibitishwa
Athari ya mradi kwa nambari
Kazi iliimarisha pamoja funeli ya mauzo, nidhamu ya uendeshaji na mwonekano wa uongozi. Nambari zilifuatiliwa moja kwa moja; maboresho yalifuata matriki ya vipaumbele.
- Ufanisi gain
- %96
- Ukuaji impact
- 3.5x
- Uwasilishaji quality
- %100
Vilivyokabidhiwa
- Muhtasari wa ugunduzi na vipimo vya mafanikio
- Usanifu wa taarifa na mitiririko ya mtumiaji
- Uwasilishaji wa programu tayari kwa uzalishaji
- Nyaraka za muunganisho na API
- Matriki ya ufikiaji kwa nafasi
- Maelezo ya ukabidhiwaji na mafunzo
Teknolojia
- Next.js
- PostgreSQL
- Segment
- Braze
Maswali
Maswali yanayoulizwa mara kwa mara
Mchakato unaendaje kwenye mradi huu?+
Tunaendesha ugunduzi, ubunifu, ujenzi na uzinduzi kwa hatua wazi. Maonyesho ya kila wiki na ukaguzi wa wigo kwa maandishi vinaweka timu ya mteja sawa.
Hii inatatua matatizo gani katika tasnia hii?+
Inalenga mifumo iliyotawanyika, maamuzi ya polepole na mwonekano dhaifu — na inatoa kasi na udhibiti unaopimika.
Kuna msaada baada ya uwasilishaji?+
Ndiyo. Baada ya uzinduzi tunafuatilia, kurekebisha hitilafu na kuendesha mizunguko ya uboreshaji kulingana na vipimo vya mauzo na uendeshaji. Kifurushi cha utunzaji kinapatikana ikiwa unataka kuendelea.
Mnaweza kurekebisha mradi sawa kwa ajili yetu?+
Ndiyo. Tunarekebisha uzoefu huu wa tasnia kwa mchakato wako. Simu ya ugunduzi ya saa 2 inafunga wigo, ratiba na kipimo cha uwekezaji.
Kazi husika
Rejareja miradi zaidi katika
Multi channel enterprise e-commerce platform
An e-commerce platform unifying five store systems on one stack; it absorbed 40× campaign traffic smoothly and lifted conversion.
- Ridhika
- %100
- Process speed ↑
- %86
Omnichannel store and order app
An omnichannel experience unifying store stock, online orders and courier delivery in one app; it cut cart abandonment.
- Target hit rate
- %99
- Ops gain
- %91
Central campaign management panel
A system that manages price, coupon and storefront campaigns from one panel; publish time fell from hours to minutes.
- Ridhika
- %100
- Process speed ↑
- %86
Tufunge wigo kwa saa 2
Tutachora kizuizi na tutaondoka kwenye simu ile ile na ratiba na kipimo cha uwekezaji.